Our Story

Est. Jaipur

Made to be kept, not replaced.

Indora exists for one reason: real silver, honestly made, at a price that lets you keep it close — and keep it for years.

How It Began

It started with a bangle that turned green

A gift bought in good faith, worn for a month, gone dark by the second. It wasn't the money — it was the small dishonesty of it.

Indora began at a family workbench in Jaipur, where silver has been worked for three generations. The brief we set ourselves was short: real 925, hallmarked without exception, finished so it lasts — and priced so a woman buys it for herself, not just for occasions.

We still work with the same benches. The brief hasn't changed.

— Founder, Indora Jewels

We would rather you own three pieces you reach for every morning than thirty you save for someday.

  • Honest metal

    925 sterling, hallmarked, every time. No mystery alloys, ever.

  • Quiet design

    Pieces that finish an outfit without asking for the room's attention.

  • Fair keeping

    Priced for daily life. Made to outlast the price.
Indora editorial — necklace on model

The Making · I

Cast at 960 degrees

Each design begins as a hand-carved master, cast in small batches so no mould ever wears soft. The silver is assayed before it's poured — purity is decided before beauty.

Indora editorial — earrings detail

The Making · II

Finished by the slowest hands

Setting, filing, three stages of polish, then the anti-tarnish bath — a piece passes through many hands before the hallmark is struck. The polishers are the last to touch it and the hardest to hurry.

The Road Here

Slowly, then honestly

  • 2022

    A bangle turns green. The brief is written at the family workbench in Jaipur.

  • 2023

    First forty pieces, all hallmarked. Sold to friends, then to their friends.

  • 2024

    The anti-tarnish finish is perfected after eleven failed baths. The Indora box arrives.

  • Today

    Worn in every state of India. Still cast in small batches. Still the same benches.

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  • Mission

    To make hallmarked 925 silver the ordinary choice — jewellery a woman buys for herself, on a Tuesday, without a reason.

  • Vision

    An India where "real" is the default — where every jewellery box holds pieces worth passing on.